Branding & Marketing
When it some to branding and marketing, I aim to create assets that tell the stories. Branding guidelines, eye-catching visuals, and strong communication all come together to illustrate the story of each of my clients. Below are some examples of assets and content that have earned my clients more attention and a bigger audience while concreting them into the culture of their respective industries.
Red River Cultural District
For Austin, Red River is not just a historic neighborhood, it’s the epicenter of live entertainment and community. Red River Cultural District is an organization supported by the city government that aims to preserve the neighborhood’s history and put on live music events ranging from small local acts, to music industry giants. The organization works with local venues, SXSW, ACL live, and more to ensure Red River’s legacy is continued.
I’ve created several marketing materials and merch proposals for them, focused on representing the history of the neighborhood. Their branding guidelines emphasize grit, homage to vintage print design, and fun art centered visuals. I’ve included examples of a T-shirt design as well as a print advertisement I’ve created for them following their guidelines.
Viva sanchez Marketing
Viva Sanchez is a marketing agency run by family influencer, Mari Sanchez. She is keen on representing herself through her Mexican heritage and through her journey with Lupus through her branding of the agency.
I created a logo and a few marketing assets for the launch of her business, and focused on bringing her self-expression to life with vibrant colors and strong symbolism of what she represents. As a nod to her Mexican culture, the logo is a paper flag often seen in celebrations and around the city of San Antonio. I also included the butterfly, the symbol of Lupus, as a representation of her journey with the disease. I created a few mockups with the branding in action featuring both the logo and the bright colors she uses in her marketing